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New Ownership, Same Commitment: A New Chapter for Premium Wholesale Cars
Help & Advice·By Paul Gray·4 min read·14 January 2026

New Ownership, Same Commitment: A New Chapter for Premium Wholesale Cars

Premium Wholesale Cars is under new ownership as of late 2025. We're excited about the road ahead — here's what's changing, what's staying the same, and what you can expect from us during this transition.

We're excited to share some news: as of late 2025, Premium Wholesale Cars has come under new ownership. It's a new chapter for the business, and we couldn't be more energised about what's ahead.

A Fresh Start with Strong Foundations

Premium Wholesale Cars has built a solid reputation in Christchurch for straight-up, honest dealing and genuine wholesale pricing. That's not going anywhere. The new ownership is committed to everything that's made PWC trusted by Kiwi buyers — fair prices, quality vehicles, and no-nonsense customer service.

What's exciting is the opportunity to build on those foundations. We have plans to modernise the buying experience, expand our inventory, and bring some fresh energy to how we do things — while keeping the core values that matter.

What's Happening Right Now

We're currently in a transition phase, which means a few things are in motion:

  • ·New systems and processes: We're upgrading how we manage inventory, handle finance applications, and communicate with customers. You might notice some changes behind the scenes — all designed to make your experience smoother.
  • ·Website and digital presence: We're building a completely new website from the ground up. It'll feature a full online showroom, finance tools, and a much easier way to browse and enquire about vehicles from your phone or laptop.
  • ·Expanded inventory: We're actively sourcing more vehicles across a wider range of brands and price points. Whether you're after a reliable daily driver under $10k or a premium European SUV, we want to have something for you.

What's Not Changing

  • ·Wholesale pricing: Our business model hasn't changed. We source quality vehicles and pass the savings on. No inflated markups, no pressure tactics.
  • ·Registered dealer protections: We're a registered motor vehicle trader (MVT #M413677), which means every vehicle we sell comes with Consumer Guarantees Act coverage.
  • ·Finance options: We still work with multiple finance providers — Better Finance, AFD, Finance Now, Heartland, Avanti, and Geneva — to find the best rates for your situation. Bad credit, first car, work visa — we'll find a way to help.
  • ·Location: We're right here at 27 Watts Road, Sockburn. Same yard, same team, same warm welcome.

Looking Ahead

Over the coming months, you'll see some exciting developments:

  • ·A full digital showroom where you can browse every vehicle in stock, with detailed photos and specs
  • ·Online finance pre-approval — get an indication of your borrowing power before you visit
  • ·Service and protection packages designed to give you genuine peace of mind after purchase
  • ·A newsletter (you're reading it!) with buying guides, market insights, and dealer updates

We're also exploring electric vehicles and green finance options, because that's where the market is heading and we want to be ahead of the curve.

Come Say Hello

If you haven't visited us yet under the new ownership, we'd love to meet you. Drop into the yard, have a look around, and see what we're about. No pressure, no obligation — just honest conversation about what you're looking for.

Our Details

  • ·Address: 27 Watts Road, Sockburn, Christchurch 8042
  • ·Phone: 0800 422 771
  • ·Email: sales@premiumwholesalecars.co.nz
  • ·Hours: Mon–Fri 9am–5pm, Sat 10am–3pm, Sun by appointment

Here's to the road ahead. We're just getting started.

Ready to find your next car?